Octomyze Audience Partner Spotlight: EMA

Last May, Ultra Librarian joined the Octomyze Audience Network. Owned by EMA Design Automation, Ultra Librarian is a cloud-based CAD library with over 12 million components aimed to speed up design.

We’re excited to announce that EMA Design Automation has further integrated the Octopart API into two more products: OrCAD Capture and OrCAD Component Information Portal (CIP). OrCAD Capture is a fast and intuitive PCB schematic design solution and OrCAD CIP is a database management and online component research environment.

Ultra Librarian

On Ultralibrarian.com, EMA has made it quick and easy to find the footprints and symbols needed for design. With the integration of Octopart’s API, design engineers are able to make smart decisions with insight into the supply chain.

OrCAD Capture

The OrCAD Capture solution integrates everything needed for circuit design all the way to signal integrity planning.

OrCAD Capture integrates the Octopart API (via Ultra Librarian for OrCAD) in order to bring component availability to design engineers early on in the design cycle.


OrCAD CIP provides an intuitive interface to maintain component information and helps facilitate component research on downloadable component content for millions of parts.

 The OrCAD CIP integration allows design engineers to check availability of a part number across multiple distributors.

The partnership with Octomyze allows EMA to utilize Octopart’s API to marry component search with design. Distributors and manufacturers on Octopart.com also gain further exposure with an active design audience.

To learn more about working with Octomyze or Octopart, contact us today!

Octopart Product Update: The Improved Way To Search For Parts

Last week, Octopart, the leading search engine and resource for accurate and complete data for electronic components, released a new update to the Octopart search interface.  Through improved category navigation and smarter filter suggestions, design engineers, purchasers, and makers are now able to come to Octopart and find the correct part without knowing the MPN.

Here’s an outline of what’s new:

  • Faster Category Navigation
    • The new category system, which is always in the top bar, features the entire category tree, allowing engineers to see how parts are related.
  • Smarter Filter Suggestions
    • A new algorithm developed by Octopart’s in-house electrical engineers provides technical specifications most relevant to your search.
  • Improved Filter Dialog
    • More options to filter results by, i.e. value, number of results.
  • Layout Optimized for Split Screen
    • Easily use side by side with Excel or any other tool.

Most importantly, improving the parametric search features means engineers can now find the parts that fit their needs when they only know a few details. As a distributor or manufacturer listing your inventory on Octopart, now more than ever, it is important to remain competitive and provide the most complete and accurate information.

As Octopart continues to set the bar in streamlining the engineering workflow, the entire Octomyze Audience Network of the industry’s leading engineering and design resources becomes stronger. This network includes Octopart, Altium Designer, Aperza, CircuitMaker, Arena Solutions, Embedded Computing Design, and Upverter.

If you are a distributor or manufacturer, market your components to your exact customer by utilizing the Octomyze Audience Network. As a result, your components might win the final design.

For any questions about Octomyze or if you would like to speak to one of our Demand Generation Experts about marketing opportunities we have available, contact us today.

Octomyze Welcomes Dan Schoenfelder as VP Business Development

We are pleased to announce that electronic component industry veteran, Dan Schoenfelder, has joined Octopart as VP Business Development, heading up the Octomyze team.

Dan is tasked with generating demand - in the form of new customers and increased sales volume - for the component industry through Octomyze’s unprecedented connection with engineers throughout the entire design process.

Dan is based in Colorado and previously held senior positions in digital sales and supply chain management at Arrow Electronics and Flextronics.

Many of the marketing pros at the distributors and manufacturers partnering with Octomyze already know Dan. For those of you who don’t, Dan is eager to get to know you in the near future.

You can reach Dan Schoenfelder at [email protected] to find out what’s coming up next for Octomyze!

New Octomyze Partner: Ultra Librarian

Ultra Librarian, the PCB design solution offering library creation software and the world’s largest database of CAD neutral library parts owned by EMA Design Automation, is joining Octomyze!

A new integration with Octomyze audience partner Octopart, the powerful search engine for electronic components, will allow engineers to see electronic component pricing and technical information along with the pre-authored and verified parts to help them quickly choose the best electronic components for their designs. The integration between Ultra Librarian and Octopart offers even more exposure to key design audiences through the Octomyze network.

“Many design engineers turn to Ultra Librarian for symbols, footprints, and 3D models. Octomyze is proud to be partnering with them to provide Octopart-powered pricing and availability information at a critical point in the design process,” said Christopher Calvi, head of Octopart and Octomyze. “The Ultra Librarian integration is a prime example of providing more value to the engineer, while generating more demand for electronic component distributors and manufacturers.”

“Adding Octopart pricing and component data to Ultra Librarian gives our customers key information for making intelligent part selections early in the design process,” said Manny Marcano, president and CEO of EMA Design Automation.  “This new information adds to the Ultra Librarian goal of being the gold standard of EDA libraries by providing a one stop shop for all of an engineer’s library needs.”

The Octomyze network also includes Octopart, the powerful search engine for electronic components; Altium Designer, the leading PCB design tool worldwide; CircuitMaker, the free, easy to use PCB design tool for the open source hardware community; Upverter, the collaborative, web-based CAD tool provider; and Arena Solutions, one of the original cloud PLM providers; media company Embedded Computing Design, Japanese product marketplace Aperza; and intelligent footprint, 3D models, and schematic symbols database PCB Libraries.

Octomyze’s goal is to drive demand generation for the component industry through our unprecedented connection with engineers throughout the entire design process. If you’re interested in exploring our myriad opportunities and solutions to help your products reach this wide audience as well, please contact us.

Who is Looking for Your Components? Octopart’s Survey Insights

Octopart, the powerful electronic components search engine and an Octomyze audience, recently surveyed the people that use it on a regular basis. The survey revealed interesting insights into Octopart visitors’ purchasing behavior and purchasing responsibilities, as well as their preferred resources for researching and procuring components. If you are a distributor or manufacturer that works (or would like to work) with Octomyze, we hope to provide some insight and satisfy your curiosity with these findings, which illustrate the reach the Octomyze Audience Network offers.

Octopart asked survey respondents to indicate the industries they work in. Since multiple responses were allowed for this question, some people indicated working in multiple industries.


Which of the following describes your industry?

Consumer electronics was the most popular response. People using Octopart to research electronic component information are primarily creating new technology to go to market. It was interesting to see other industries such as industrial machinery, tools and equipment, aerospace and defense, medical, education, and more come up in survey results as well.

When asked to identify their primary job function, there was a clear majority. This question required them to pick only one option.

Which of the following describes your job function?

Nearly 30% of people indicated design engineer as their primary job function. This means almost a third of the people who took the survey are making electronic component design decisions on Octopart. These design engineers use Octopart to find and select electronic components to design into the electronics they create. Purchasing professionals that use Octopart for component procurement and quoting made up about 18% of the responses, and the third most popular response was R&D, which made up about 17% of the results.Together the top three job functions make up the majority of everyone who took the survey.

What about the remaining ~36%? This group of survey respondents was also very diverse. There are people in marketing and sales, electronics hobbyists, consulting engineers, educators, architects, and more.

The survey respondents’ ages varied but are relatively evenly distributed among three cohorts – 21-30 (23%), 31-40 (26%), and 41-50 (23%). This finding is interesting because it indicates that people use Octopart throughout their careers  — from young engineers just entering the workforce through seasoned designers.

The majority of the survey respondents were located in North America (51%), however, Octopart’s reach is far wider. 32% of the people surveyed were located in Europe, and the remaining 17% were distributed throughout South America, Asia, Australia, Africa, and the Middle East.

What does this tell you as a marketer? Octopart’s user network is very diverse in age and location. While there is a significant diversity of job functions and industries, most of the people Octopart surveyed are design engineers or procurement professionals at consumer electronics companies. Octomyze offers many customizable opportunities to help connect you with the professionals that use Octopart to find, compare, and select electronic components. Contact our Demand Generation Experts today for more information.