Octopart, the powerful electronic components search engine and an Octomyze audience, recently surveyed the people that use it on a regular basis. The survey revealed interesting insights into Octopart visitors’ purchasing behavior and purchasing responsibilities, as well as their preferred resources for researching and procuring components. If you are a distributor or manufacturer that works (or would like to work) with Octomyze, we hope to provide some insight and satisfy your curiosity with these findings, which illustrate the reach the Octomyze Audience Network offers.
Octopart asked survey respondents to indicate the industries they work in. Since multiple responses were allowed for this question, some people indicated working in multiple industries.
Which of the following describes your industry?
Consumer electronics was the most popular response. People using Octopart to research electronic component information are primarily creating new technology to go to market. It was interesting to see other industries such as industrial machinery, tools and equipment, aerospace and defense, medical, education, and more come up in survey results as well.
When asked to identify their primary job function, there was a clear majority. This question required them to pick only one option.
Which of the following describes your job function?
Nearly 30% of people indicated design engineer as their primary job function. This means almost a third of the people who took the survey are making electronic component design decisions on Octopart. These design engineers use Octopart to find and select electronic components to design into the electronics they create. Purchasing professionals that use Octopart for component procurement and quoting made up about 18% of the responses, and the third most popular response was R&D, which made up about 17% of the results.Together the top three job functions make up the majority of everyone who took the survey.
What about the remaining ~36%? This group of survey respondents was also very diverse. There are people in marketing and sales, electronics hobbyists, consulting engineers, educators, architects, and more.
The survey respondents’ ages varied but are relatively evenly distributed among three cohorts – 21-30 (23%), 31-40 (26%), and 41-50 (23%). This finding is interesting because it indicates that people use Octopart throughout their careers — from young engineers just entering the workforce through seasoned designers.
The majority of the survey respondents were located in North America (51%), however, Octopart’s reach is far wider. 32% of the people surveyed were located in Europe, and the remaining 17% were distributed throughout South America, Asia, Australia, Africa, and the Middle East.
What does this tell you as a marketer? Octopart’s user network is very diverse in age and location. While there is a significant diversity of job functions and industries, most of the people Octopart surveyed are design engineers or procurement professionals at consumer electronics companies. Octomyze offers many customizable opportunities to help connect you with the professionals that use Octopart to find, compare, and select electronic components. Contact our Demand Generation Experts today for more information.